Kev txhais lus rau MarCom.
Rau Kev Ua Haujlwm Zoo Dua ntawm MarCom
Kev txhais lus, kev hloov pauv lossis kev sau cov ntawv luam ntawm cov ntawv sib txuas lus kev lag luam, cov lus hais, lub tuam txhab lossis cov npe lag luam, thiab lwm yam. 20 xyoo ntawm kev paub ua tiav hauv kev pabcuam ntau dua 100 MarCom. cov chav haujlwm ntawm cov tuam txhab hauv ntau yam lag luam.
Cov teeb meem hauv kev txhais lus sib txuas lus hauv kev lag luam
Lub sijhawm teem tseg: "Peb yuav tsum xa nws tag kis, peb yuav tsum ua li cas?"
Tus qauv sau ntawv: "Tus qauv txhais lus tsis ua raws li peb lub tuam txhab kab lis kev cai thiab tsis paub txog peb cov khoom. Peb yuav tsum ua li cas?"
Cov txiaj ntsig ntawm kev txhawb nqa: "Yuav ua li cas yog tias kev txhais lus ntawm cov lus tsis muaj txiaj ntsig ntawm kev txhawb nqa?"
Cov Lus Qhia Txog Kev Pabcuam
●Cov khoom
Kev txhais lus/kev hloov pauv ntawm MarCom copywriting, lub npe hom/lub npe tuam txhab/cov lus tshaj tawm transcreation.
●Cov kev xav tau sib txawv
Txawv ntawm kev txhais lus raws li tus neeg txhais lus, kev sib txuas lus hauv kev lag luam xav kom cov neeg txhais lus paub ntau ntxiv txog kab lis kev cai, cov khoom lag luam, cov qauv sau ntawv thiab lub hom phiaj tshaj tawm ntawm tus neeg siv khoom. Nws xav tau kev tsim kho thib ob hauv hom lus, thiab qhia txog qhov cuam tshuam ntawm kev tshaj tawm thiab lub sijhawm.
●4 Lub Ntsiab Lus Tseem Ceeb
Phau ntawv qhia txog kev hnav khaub ncaws, cov lus siv, cov ntaub ntawv thiab kev sib txuas lus (xws li kev cob qhia txog kab lis kev cai ntawm lub tuam txhab, cov khoom lag luam thiab kev hnav khaub ncaws, kev sib txuas lus rau lub hom phiaj tshaj tawm, thiab lwm yam)
●Cov Lus Qhia Txog Kev Pabcuam
Kev teb thiab xa khoom raws sijhawm, kev tshuaj xyuas cov lus txwv tsis pub ua raws li txoj cai tshaj tawm, pab pawg neeg txhais lus/sau ntawv tshwj xeeb, thiab lwm yam.
●Kev Paub Ntau Yam
Peb cov khoom lag luam tshwj xeeb thiab kev txawj ntse siab; kev paub dhau los hauv kev ua haujlwm nrog cov chaw ua lag luam, cov chaw sib txuas lus ntawm cov tuam txhab, thiab cov koom haum tshaj tawm.
Qee Cov Neeg Siv Khoom
Chaw Sib Txuas Lus Hauv Tuam Txhab ntawm Evonik / Basf / Eastman / DSM / 3M / Lanxess
Chaw Lag Luam E-lag luam ntawm Under Armour/Uniqlo/Aldi
Chaw Ua Lag Luam
ntawm LV/Gucci/Fendi
Chaw Ua Lag Luam ntawm Air China / China Southern Airlines
Chaw Sib Txuas Lus ntawm Ford/ Lamborghini/BMW
Cov Pab Pawg Haujlwm hauv Ogilvy Shanghai thiab Beijing / BlueFocus / Highteam
Pawg Xov Xwm Hearst
Sau koj cov lus ntawm no thiab xa tuaj rau peb
