Txhais rau MarCom.
Rau qhov zoo dua MarCom cov txiaj ntsig
Kev txhais lus, transcreation lossis copywriting ntawm kev lag luam luam ntawv luam, cov lus hais, cov tuam txhab lossis cov npe lag luam, thiab lwm yam. 20 xyoo ntawm kev ua tiav hauv kev pabcuam ntau dua 100 MarCom.departments ntawm tuam txhab uas muag nyob rau hauv ntau yam industries.
Cov ntsiab lus mob hauv kev lag luam kev sib txuas lus txhais lus
Sijhawm: "Peb yuav tsum xa tag kis, peb yuav ua li cas?"
Sau style: "Cov qauv kev txhais lus tsis ua raws li peb lub tuam txhab kab lis kev cai thiab tsis paub txog peb cov khoom. Peb yuav ua li cas?"
Cov nyhuv txhawb nqa: "Yuav ua li cas yog tias cov lus txhais ntawm cov lus tsis muaj kev txhawb nqa?"
Kev Pabcuam Paub meej
●Cov khoom
MarCom copywriting translation / transcreation, hom npe / tuam txhab npe / advertising slogan transcreation.
●Sib txawv xav tau
Sib txawv ntawm cov lus txhais lus, kev lag luam kev sib txuas lus xav kom cov neeg txhais lus kom paub ntau ntxiv txog kab lis kev cai, cov khoom, kev sau ntawv thiab kev tshaj tawm lub hom phiaj ntawm tus neeg siv khoom.Nws yuav tsum tau tsim theem nrab hauv hom lus, thiab qhia txog kev tshaj tawm cov txiaj ntsig thiab sijhawm sijhawm.
●4 Tus nqi ntxiv
Cov lus qhia, cov ntsiab lus, lub cev thiab kev sib txuas lus (nrog rau kev cob qhia txog kev coj noj coj ua, cov khoom lag luam thiab cov qauv, kev sib txuas lus ntawm cov hom phiaj kev tshaj tawm, thiab lwm yam)
●Kev Pabcuam Paub meej
Cov lus teb raws sij hawm thiab xa tuaj, tshuaj xyuas cov lus txwv los ntawm kev tshaj tawm txoj cai lij choj, pab pawg neeg txhais lus / sau ntawv, thiab lwm yam.
●Kev paub dav dav
Peb cov khoom tshwj xeeb thiab kev txawj ntse;Muaj kev paub dhau los hauv kev ua haujlwm nrog cov tuam txhab lag luam, tuam txhab kev sib txuas lus, thiab cov koom haum tshaj tawm.
Qee Cov Neeg Siv Khoom
Corporate Communications Dept. ntawm Evonik / Basf / Eastman / DSM / 3M / Lanxess
E-commerce Dept. of Under Armour/Uniqlo/Aldi
Marketing Dept.
ntawm LV / Gucci / Fendi
Marketing Dept. of Air China / China Southern Airlines
Corporate Communications Dept. ntawm Ford / Lamborghini / BMW
Pab Pawg Ua Haujlwm hauv Ogilvy Shanghai thiab Beijing / BlueFocus / Highteam
Hearst Media Group
Sau koj cov lus ntawm no thiab xa tuaj rau peb
